Growth, rooted
in strategy. Built
to actually work.
Icaco helps growth-stage teams turn go-to-market strategy into revenue, then stays to help execute it, from buyer conversations to creator partnerships in market. Senior enterprise experience, practical enough to act on this quarter.
Four ways in
Each engagement starts with your actual business: your stage, your stack, your customers. Never a generic playbook.
Go-to-market strategy
Positioning, channels and sequencing for a launch, an expansion, or a growth stage that has stopped behaving like the last one.
Ecommerce advisory
The customer journey, conversion path and commercial model behind a direct-to-consumer or omnichannel business, reworked around how people actually buy.
Martech advisory
An honest read on your marketing and revenue stack — what earns its keep, what is redundant, and what is missing before you buy anything new.
Editorial & presentation support
Proofreading and quality control for audit and consulting reports, coordination with designers on layout and final sign-off, and executive decks that turn findings into a client-ready deliverable.
From plan to market
Strategy only counts once it meets real customers. Icaco also runs defined, time-boxed programmes that put the plan in front of buyers and creators, with clear scope, deliverables and a handover at the end.
Qualified customer discovery
Structured conversations with your target UK buyers, turned into a messaging framework, buyer personas and social hooks. Findings come from the conversations, not from assumptions.
Creator programmes
Landscape mapping, outreach and negotiation with UK creators, ending in rights-cleared content your team can use. Handled with full transparency on where the budget goes.
UK market entry
For international consumer and design-led brands: discovery and creator work combined into one practical route into the UK, so the first months in market rest on evidence, not guesswork.
Report & presentation production
End-to-end production of client-facing reports and executive decks: drafting, formatting, quality control and design coordination, delivered as a finished, presentation-ready document rather than a set of notes.
Tell us where you are in market and what you need to learn or launch next.
Root, branch, growth
The same sequence on every engagement, named after the shape the mark is drawn from.
Get clear on what's actually true
We start underground, where the thinking happens before anything is visible: auditing your market position, customer journey and tech stack to name the real gap between where you are and where you want to be.
Design the direction that fits
Strategy becomes structure, then motion: the channels, systems and decisions that turn a plan into momentum, with Icaco doing the work alongside you where it helps. Every recommendation is built for your business, not lifted from a framework.
Build for growth that outlasts us
We leave you with something your team can keep running: a plan, the learnings from work done in market, clear owners, and the measures that show it is working.
Scoped to fit the work
Every engagement is agreed in writing before it starts: what is in scope, what is not, what you receive, and when payment falls due.
A defined piece of work, for a defined fee
Best for an audit, a go-to-market plan, or an execution programme with a clear start and finish. You know the deliverables, timeline and cost up front, and any third-party budgets are kept separate from our fees.
Ongoing support over an agreed term
For teams that want a senior sounding board and hands-on help as they go. A retainer runs for a set term and is reviewed at the end, so it only continues if it is still earning its place.
Reward tied to the revenue we help generate
For selected sales and partnership work, where Icaco's return is linked to the business it brings in. Suited to companies that want more commercial reach without adding headcount.
A small root of its own
The name comes from icaco, the Taíno word for the coco plum, a fruit native to Guadeloupe and the wider Caribbean. A reminder that the best growth is grounded in something real.
Icaco was founded by Yoann Chipotel, who has spent more than 12 years in enterprise SaaS revenue across EMEA, in retail, fashion, martech and travel, and twice joined as the founding EMEA sales hire. It is built on one belief: strategy should be practical enough to act on Monday morning.
Sectors
Generalist by training, specific by engagement. Brought in where a growth decision has real weight.
Good to know
A few things people usually ask before reaching out.
What does Icaco do?
Icaco is a UK consultancy that provides go-to-market strategy and hands-on execution, alongside ecommerce and martech advisory, for growing businesses.
Does Icaco only advise, or also help with execution?
Both. Icaco sets the go-to-market strategy and can also run defined execution programmes, such as structured buyer discovery and creator partnership programmes, particularly for brands entering the UK market.
Which industries does Icaco work with?
Retail, fashion, martech and travel, plus consumer and design-led brands entering the UK, and other enterprise sectors.
How does an engagement start?
With a short email about your goal, timing and who is involved. If there is a fit, we set up an intro call, then send a written proposal covering scope, deliverables, timeline and fees before any work begins.
How is Icaco's work priced?
Fixed fees for defined work, retainers for ongoing support over an agreed term, and performance-linked arrangements for selected sales and partnership work. Everything is agreed in writing first, and third-party budgets are kept separate from fees.
Who founded Icaco?
Yoann Chipotel, who has more than 12 years of enterprise SaaS revenue experience across EMEA.
Where is Icaco based?
Icaco is registered in England and Wales, with its registered office in London.
Let's talk growth.
A short email is enough to start. Tell us what you are trying to achieve, roughly when, and who is involved.